NEO iDSD 3

NEO iDSD 3

The Geometry of Sound: Crafting Visual Harmony for NEO iDSD 3.

Worked at

iFi Audio

Year

2026

Category

Product Video

Project Link

Visit Site

Background

Background

As the lead for photography and cinematography on the NEO iDSD 3 campaign, I aimed to capture the seamless fusion of versatility and high-fidelity performance. The creative direction centered on its unique "horizontal or vertical" adaptability, emphasizing the sleek, modern silhouette that fits into any sophisticated workspace. Through a series of meticulously staged setups, I highlighted the tactile quality of the hardware and the intuitive nature of its lossless Bluetooth technology.

As the lead for photography and cinematography on the NEO iDSD 3 campaign, I aimed to capture the seamless fusion of versatility and high-fidelity performance. The creative direction centered on its unique "horizontal or vertical" adaptability, emphasizing the sleek, modern silhouette that fits into any sophisticated workspace. Through a series of meticulously staged setups, I highlighted the tactile quality of the hardware and the intuitive nature of its lossless Bluetooth technology.

Background

As the lead for photography and cinematography on the NEO iDSD 3 campaign, I aimed to capture the seamless fusion of versatility and high-fidelity performance. The creative direction centered on its unique "horizontal or vertical" adaptability, emphasizing the sleek, modern silhouette that fits into any sophisticated workspace. Through a series of meticulously staged setups, I highlighted the tactile quality of the hardware and the intuitive nature of its lossless Bluetooth technology.

Video Concept

Video Concept

  • Aesthetic Direction: Focused on a clean, tech-forward "Minimalist Workspace" vibe to appeal to modern audiophiles and professionals.

  • Cinematography: Used dynamic 360-degree orbital shots to demonstrate the device's versatility and the auto-rotating display feature.

  • Lighting Design: Employed soft, diffused lighting to accentuate the matte metallic finish and the vibrant clarity of the integrated screen.

  • Visual Storytelling: Crafted a narrative that positions the product not just as a piece of equipment, but as a centerpiece of a contemporary digital lifestyle.

  • Aesthetic Direction: Focused on a clean, tech-forward "Minimalist Workspace" vibe to appeal to modern audiophiles and professionals.

  • Cinematography: Used dynamic 360-degree orbital shots to demonstrate the device's versatility and the auto-rotating display feature.

  • Lighting Design: Employed soft, diffused lighting to accentuate the matte metallic finish and the vibrant clarity of the integrated screen.

  • Visual Storytelling: Crafted a narrative that positions the product not just as a piece of equipment, but as a centerpiece of a contemporary digital lifestyle.

Video Concept

  • Aesthetic Direction: Focused on a clean, tech-forward "Minimalist Workspace" vibe to appeal to modern audiophiles and professionals.

  • Cinematography: Used dynamic 360-degree orbital shots to demonstrate the device's versatility and the auto-rotating display feature.

  • Lighting Design: Employed soft, diffused lighting to accentuate the matte metallic finish and the vibrant clarity of the integrated screen.

  • Visual Storytelling: Crafted a narrative that positions the product not just as a piece of equipment, but as a centerpiece of a contemporary digital lifestyle.

Equipment Used

Equipment Used

Sony FX-30

Sony a7III


Sony FX-30

Sony a7III


Equipment Used

Sony FX-30

Sony a7III


Application Used

Application Used

Davinci Resolve

After Effect

Cinema 4D

Davinci Resolve

After Effect

Cinema 4D

Application Used

Davinci Resolve

After Effect

Cinema 4D

VINCNET CHOW

VINCNET CHOW

VINCNET CHOW

VINCNET CHOW

©2024 MANDRO DESIGN

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©2024 MANDRO DESIGN

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