iDSD Phantom

iDSD Phantom

The Alchemy of Sound and Vision: Capturing the iDSD Phantom.

Worked at

iFi Audio

Year

2026

Category

Product Video

Project Link

Visit Site

Background

Background

This project focuses on the visual storytelling of iFi audio’s flagship DAC/Amp, the iDSD Phantom. As the lead for both cinematography and photography, my goal was to translate the device's dual nature—the warmth of vacuum tubes and the precision of modern circuitry—into a cohesive visual experience. By utilizing dramatic lighting and macro cinematography, we highlighted the intricate craftsmanship that defines this ultra-high-end audio masterpiece.

This project focuses on the visual storytelling of iFi audio’s flagship DAC/Amp, the iDSD Phantom. As the lead for both cinematography and photography, my goal was to translate the device's dual nature—the warmth of vacuum tubes and the precision of modern circuitry—into a cohesive visual experience. By utilizing dramatic lighting and macro cinematography, we highlighted the intricate craftsmanship that defines this ultra-high-end audio masterpiece.

Background

This project focuses on the visual storytelling of iFi audio’s flagship DAC/Amp, the iDSD Phantom. As the lead for both cinematography and photography, my goal was to translate the device's dual nature—the warmth of vacuum tubes and the precision of modern circuitry—into a cohesive visual experience. By utilizing dramatic lighting and macro cinematography, we highlighted the intricate craftsmanship that defines this ultra-high-end audio masterpiece.

Video Concept

Video Concept

Creative Direction: A high-contrast, moody aesthetic designed to emphasize the "Phantom" persona—mysterious yet powerful.

  • Cinematography: Utilized slow-motion tracking shots and extreme close-ups to showcase the texture of the aluminum chassis and the glow of the tubes.

  • Photography: Focused on product precision, using light-painting techniques to define the sleek contours and glass-top interface.

  • Post-Production: Color graded with a sophisticated palette to align with the premium positioning of the iDSD Phantom, ensuring every frame resonates with audiophile elegance.

Creative Direction: A high-contrast, moody aesthetic designed to emphasize the "Phantom" persona—mysterious yet powerful.

  • Cinematography: Utilized slow-motion tracking shots and extreme close-ups to showcase the texture of the aluminum chassis and the glow of the tubes.

  • Photography: Focused on product precision, using light-painting techniques to define the sleek contours and glass-top interface.

  • Post-Production: Color graded with a sophisticated palette to align with the premium positioning of the iDSD Phantom, ensuring every frame resonates with audiophile elegance.

Video Concept

Creative Direction: A high-contrast, moody aesthetic designed to emphasize the "Phantom" persona—mysterious yet powerful.

  • Cinematography: Utilized slow-motion tracking shots and extreme close-ups to showcase the texture of the aluminum chassis and the glow of the tubes.

  • Photography: Focused on product precision, using light-painting techniques to define the sleek contours and glass-top interface.

  • Post-Production: Color graded with a sophisticated palette to align with the premium positioning of the iDSD Phantom, ensuring every frame resonates with audiophile elegance.

Equipment Used

Equipment Used

Sony FX-30

Sony a7III


Sony FX-30

Sony a7III


Equipment Used

Sony FX-30

Sony a7III


Application Used

Application Used

Davinci Resolve

After Effect

Cinema 4D

Davinci Resolve

After Effect

Cinema 4D

Application Used

Davinci Resolve

After Effect

Cinema 4D

VINCNET CHOW

VINCNET CHOW

VINCNET CHOW

VINCNET CHOW

©2024 MANDRO DESIGN

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©2024 MANDRO DESIGN

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