Luna lngenii

Luna lngenii

Precision Engineered, Silently Captured.

Worked at

iFi Audio

Year

2026

Category

Product Video

Project Link

Visit Site

Background

Background

For the Luna Ingenii, my role focused on product photography — capturing AMR Audio's flagship three-domain DAC within a studio environment built around ambient, directional lighting. The brief was to let the engineering speak for itself: the solid copper inner chassis, the aerospace-grade aluminium shell, and the hand-finished detailing that define the Luna Series. Rather than staging an artificial "hero" look, every frame was composed to preserve material honesty — the weight, the precision, and the craftsmanship behind a device built without compromise.

For the Luna Ingenii, my role focused on product photography — capturing AMR Audio's flagship three-domain DAC within a studio environment built around ambient, directional lighting. The brief was to let the engineering speak for itself: the solid copper inner chassis, the aerospace-grade aluminium shell, and the hand-finished detailing that define the Luna Series. Rather than staging an artificial "hero" look, every frame was composed to preserve material honesty — the weight, the precision, and the craftsmanship behind a device built without compromise.

Background

For the Luna Ingenii, my role focused on product photography — capturing AMR Audio's flagship three-domain DAC within a studio environment built around ambient, directional lighting. The brief was to let the engineering speak for itself: the solid copper inner chassis, the aerospace-grade aluminium shell, and the hand-finished detailing that define the Luna Series. Rather than staging an artificial "hero" look, every frame was composed to preserve material honesty — the weight, the precision, and the craftsmanship behind a device built without compromise.

Video Concept

Video Concept

Creative Concept: "Studio Realism" — presenting the Ingenii's engineering through restrained, authentic lighting rather than artificial gloss, staying true to the product's own philosophy of preventing degradation rather than masking it.

  • Macro Photography: Close-focus shots on the WBT NextGen silver connectors, silver-tantalum resistors, and pure silver internal wiring to highlight component-level precision.

  • Studio Lighting: Soft, directional environmental light used to reveal the interplay between the copper inner chassis and aerospace-grade aluminium outer shell without flattening surface texture.

  • Craftsmanship Documentation: Hand-tool and assembly detail shots capturing the "Made in Great Britain" build process behind each of the 176 limited units.

  • Post-Production: Colour-accurate retouching to preserve true material tones — copper warmth, brushed aluminium, and matte black — without artificial enhancement.

Creative Concept: "Studio Realism" — presenting the Ingenii's engineering through restrained, authentic lighting rather than artificial gloss, staying true to the product's own philosophy of preventing degradation rather than masking it.

  • Macro Photography: Close-focus shots on the WBT NextGen silver connectors, silver-tantalum resistors, and pure silver internal wiring to highlight component-level precision.

  • Studio Lighting: Soft, directional environmental light used to reveal the interplay between the copper inner chassis and aerospace-grade aluminium outer shell without flattening surface texture.

  • Craftsmanship Documentation: Hand-tool and assembly detail shots capturing the "Made in Great Britain" build process behind each of the 176 limited units.

  • Post-Production: Colour-accurate retouching to preserve true material tones — copper warmth, brushed aluminium, and matte black — without artificial enhancement.

Video Concept

Creative Concept: "Studio Realism" — presenting the Ingenii's engineering through restrained, authentic lighting rather than artificial gloss, staying true to the product's own philosophy of preventing degradation rather than masking it.

  • Macro Photography: Close-focus shots on the WBT NextGen silver connectors, silver-tantalum resistors, and pure silver internal wiring to highlight component-level precision.

  • Studio Lighting: Soft, directional environmental light used to reveal the interplay between the copper inner chassis and aerospace-grade aluminium outer shell without flattening surface texture.

  • Craftsmanship Documentation: Hand-tool and assembly detail shots capturing the "Made in Great Britain" build process behind each of the 176 limited units.

  • Post-Production: Colour-accurate retouching to preserve true material tones — copper warmth, brushed aluminium, and matte black — without artificial enhancement.

Equipment Used

Equipment Used

Sony a7III


Sony a7III


Equipment Used

Sony a7III


Application Used

Application Used

Photoshop

Lightroom

Photoshop

Lightroom

Application Used

Photoshop

Lightroom

VINCNET CHOW

VINCNET CHOW

VINCNET CHOW

VINCNET CHOW

©2024 MANDRO DESIGN

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©2024 MANDRO DESIGN

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