Vincent Chow Portfolio

Background

For the global launch of the iDSD GR 2 at the Vienna High End Show, my role spanned both photography and videography — capturing the product's real-world debut as it happened. Beyond studio-style product shots, the focus was on documenting the energy of a live launch environment: attendees experiencing the OLED touchscreen for the first time, the device in hands-on demo sessions, and the atmosphere of the show floor itself. The goal was to translate the GR 2's positioning — "a legend, perfected" — into footage and stills that felt immediate and authentic, not staged.

Background

For the global launch of the iDSD GR 2 at the Vienna High End Show, my role spanned both photography and videography — capturing the product's real-world debut as it happened. Beyond studio-style product shots, the focus was on documenting the energy of a live launch environment: attendees experiencing the OLED touchscreen for the first time, the device in hands-on demo sessions, and the atmosphere of the show floor itself. The goal was to translate the GR 2's positioning — "a legend, perfected" — into footage and stills that felt immediate and authentic, not staged.

Video Concept

Creative Concept: "Live Debut" — treating the launch as the story, letting genuine audience reactions and hands-on moments carry the same weight as clean product beauty shots.

Event Photography: Coverage of the iFi Audio booth at Vienna High End Show, including product close-ups of the OLED capacitive touchscreen and balanced 4.4mm outputs, alongside candid attendee interaction shots.
Videography: Handheld and gimbal-stabilised footage capturing the GR 2 in use — demo sessions, staff walkthroughs, and b-roll of the device's touchscreen interface in action.
On-the-Fly Lighting: Adapting to mixed venue lighting conditions to maintain colour accuracy across both photo and video, without the controlled environment of a studio.
Post-Production: Colour grading and edit assembly to unify stills and video footage into a cohesive launch narrative for marketing and social use.

Creative Concept: "Live Debut" — treating the launch as the story, letting genuine audience reactions and hands-on moments carry the same weight as clean product beauty shots.

Event Photography: Coverage of the iFi Audio booth at Vienna High End Show, including product close-ups of the OLED capacitive touchscreen and balanced 4.4mm outputs, alongside candid attendee interaction shots.
Videography: Handheld and gimbal-stabilised footage capturing the GR 2 in use — demo sessions, staff walkthroughs, and b-roll of the device's touchscreen interface in action.
On-the-Fly Lighting: Adapting to mixed venue lighting conditions to maintain colour accuracy across both photo and video, without the controlled environment of a studio.
Post-Production: Colour grading and edit assembly to unify stills and video footage into a cohesive launch narrative for marketing and social use.

Video Concept

Creative Concept: "Live Debut" — treating the launch as the story, letting genuine audience reactions and hands-on moments carry the same weight as clean product beauty shots.

Event Photography: Coverage of the iFi Audio booth at Vienna High End Show, including product close-ups of the OLED capacitive touchscreen and balanced 4.4mm outputs, alongside candid attendee interaction shots.
Videography: Handheld and gimbal-stabilised footage capturing the GR 2 in use — demo sessions, staff walkthroughs, and b-roll of the device's touchscreen interface in action.
On-the-Fly Lighting: Adapting to mixed venue lighting conditions to maintain colour accuracy across both photo and video, without the controlled environment of a studio.
Post-Production: Colour grading and edit assembly to unify stills and video footage into a cohesive launch narrative for marketing and social use.